Brand engagement agency, Asembl, has brought together more iconic flavours from The Magnum Ice Cream Company (TMICC) with plant-based protein powders from Macro Mike – inspired by Streets Bubble O’Bill and Banana Paddle Pop.

Patties Food Group frozen ready meal brand, Fitness Outcomes, is expanding its range to meet consumers’ protein goals – with the release of three new high-protein pasta meals.

Victorian manufacturer, Roma Foods, is hopping on the high-protein bandwagon – launching a new Protein Crispbread under its alternative grain brand, Orgran.

European plant-based brand, Sunfly, has brought its nut-free sunflower seed spreads to Australia, distributed by Viking Imports.

Plant-based meat company, v2food, has launched the Daring Food high-protein range in Australia, after acquiring the US food brand last year.

A new RTD brand has hit shelves with an Australian first. Quips offers 11% ABV Tommy’s Margarita, Raspberry Passionfruit Martini, and Mango Daiquiri cocktails in a portable, resealable and freezer friendly pouch format.

Dairy milk company, Little Big Dairy Co, has jumped on the protein trend as consumers reach for health food options, with the launch of a high protein cottage cheese.

Hill-Smith Family Estates wine brand, Y Series, has released a vibrant new Shiraz to market – Sunset Red – described as bright, juicy and effortlessly drinkable.

Melbourne-based Italian liqueur producers, Tommy’s Booze, has launched a limited edition Kiwi flavour, joining a range that includes Limoncello, Mandarino and Lampone.

Gami Chicken is the latest QSR brand to embrace the retail push, with its Korean fried chicken landing in Coles stores nationally – accompanied by Soy Garlic or Sweet Chilli Sauces.

Australian confectionery company, Darrell Lea, has released three fresh products for chocolate-lovers this May – Rocklea Road Bites, Strawberry Matcha Balls, and the H2COCO inspired Coconut Rough with Cookies Block.

Bega Group iced coffee brand, Dare, is expanding beyond the fridge with the launch of Dare Iced Coffee Sachets, bringing its bold flavour to a brand-new format designed for creativity and convenience.

Brand engagement agency, Asembl, is delivering a new collaboration for the Menz Confectionery Violet Crumble brand – baking up a new range with the launch of Betty Crocker Violet Crumble Cookie Mix and Brownie Mix.

Never Never Distilling Co. has released Landers Lime Gin, its first new gin since 2024 and the first spirit produced at Landers Pocket, the McLaren Vale distillery’s micro-distillery outpost next to Brisbane International Airport.

Melbourne-founded coconut water brand Coco Hit has secured more than 650 independent retailers and national distribution across six states and territories within eight months of launching in September 2025,

Melbourne-based manufacturer SnackHQ has extended its Pick Me Up snack bar range with two new flavours, Strawberry Matcha and Choc Brownie, taking the lineup to five variants.