Functional water brand, waterdrop, is gearing up for the festive season with the launch of its first ever Advent Calendar – featuring 25 doors and 11 flavours of its Microdrink hydration cubes.

Brown Family Wine Group brand, Brown Brothers, is expanding its no and low alcohol wine offerings with the launch of its Dry Zero range, featuring three new dry varietals – Sauvignon Blanc Zero, Pinot Grigio Zero, and Rosé Zero.

Maison Pommery has released its Champagne Pommery 2025 World Collection, this year paying homage to the traditional iconography of Mexico – with vivid floral patterns decorating the limited-edition gift boxes.

Bega Group owned iced coffee brand, Dare, has released a limited-edition flavour for summer in a bold new can, with the launch of Strawberry Mocha Latte.

Openway Food Co. snack brand, Table of Plenty, has launched an elevated take on a childhood classic for a summer snacking solution – with the launch of its new 100s & 1000s Mini Rice Cakes.

After a sell-out launch in 2023, Kettle Chips and Bundaberg Brewed Drinks have brought back its Ginger Beer Chips collaboration, with the product returning to Australian shelves for a limited time only.

A new coconut water brand, CocoGen, has landed on Australian shelves after a successful launch in Singapore. It claims to be the first functional organic coconut water, with added electrolytes for hydration.

Lark Distilling Co. has released its 2025 Christmas Cask, a tradition now in its seventh year combining Tasmanian artistry and local culinary creativity for a festive finish to the year.

Indigenous-owned and female-led food company, Cooee Cookies, has landed a distribution partnership with functional ingredient leaders, Health Food Symmetry (HFS), to create a new range of its cookies.

Central Coast based distillery, Distillery Botanica, is getting into the festive swing, with the return of its We Three Kings Christmas gin and a brand new berry liqueur launch.

Woolworths is gearing up for the festive season, with a lineup of over 60 Own Brand dessert products delivered throughout the holiday season – including the new Gold Dubai-Inspired Chocolate & Pistachio Tarts and Gingerbread Cheesecake.

Nestlé has released its Christmas range for 2025, with returning favourites and brand new creations across its iconic KitKat and Allen’s brands, ready to help Australians break into the festive fun.

Unilever-owned functional hydration brand, Liquid I.V., has expanded its portfolio to meet consumer demands for better-for-you products – with the launch of its new Sugar-Free Hydration Multiplier.

The East London spirits brand, created by drinks maverick Gerry Calabrese, has launched in Australia, with Calabrese hosting events and briefings around the country on the label.

After the success of the Squealini Spritz in 2024, Squealing Pig is releasing two new flavours – Ripe Raspberry and Lush Lychee – for this summer.

Woolworths has developed another collaboration with American bakery chain, Cinnabon, following the success of its limited-edition Cinnabon Hot Cross Buns released for Easter – the Cinnabon Cake.