Northern Beaches health brand, True Protein, is launching its ready-to-drink (RTD) True All Natural Protein Shake this April, which it says will be the cleanest on the Australian market.
The company stated the supplement market is overflowing with ready-to-drink (RTD) protein shakes and bars, but many contain processed ingredients, unnecessary additives, and sugars the body doesn’t need.
The breakthrough came when ultrafiltration technology advanced, allowing True Protein to finally create the RTD it had always envisioned – a shake built for real life – available in flavours Rich Chocolate and French Vanilla.
True Protein uses real milk, naturally higher in protein after ultra-filtration. The product contains 30g of pure protein, is lactose and gluten free, and has no added sugar, and no artificial flavours or sweeteners.
True Protein founder, Ben Kiereth, said quality is essential for the brand, and the product took five years to develop while waiting for the right technology to exist.
“For over five years, we have been working on a ready-to-drink protein that stays true to our standards: real ingredients, ultrafiltered grass-fed dairy, zero artificial additives, nothing that doesn’t belong in your body,” said Kiereth.
“We didn’t want to just put out another RTD. We really wanted this product to contain only milk, with no additives, to make it the cleanest on the market. Now that the ultra-filtration process exists, we have been able to make it happen.”
True Protein’s RTD will be available online at trueprotein.com.au, and at select wholesalers.
