OMG Group has expanded its Oat Milk Goodness PrOATein ready-to-drink (RTD) range with three new flavours, which will be stocked nationally across 943 Woolworths stores from May.
The three new high-protein flavours include Matcha & Strawberry PrOATein, Banana & Peanut Butter PrOATein and Salted Caramel PrOATein, joining the existing Coffee and Choc flavours.
The Matcha & Strawberry SKU is the first product to utilise premium-grade matcha secured under OMG’s recently executed Japanese supply agreement, aiming to enhance product differentiation and ingredient authenticity within the range.
Under the agreement with Woolworths, the three new flavours will be introduced nationally, with on-shelf rollout scheduled for late May to early June 2026. Distribution is also planned across other grocery, petrol and convenience channels.
OMG Group CEO, Alex Aleksic, said receiving another national ranging extension from Woolworths is strong validation of the Oat Milk Goodness brand and the company’s ability to execute at scale.
“It follows a very successful Summer of Cricket campaign, which utilised our existing brand ambassadors and significantly increased consumer awareness and engagement, and we believe this momentum has supported recent sales growth, as well as expanded ranging discussions,” said Aleksic.
“Importantly, these new flavours are part of our broader national growth strategy and will be available across multiple channels, not solely Woolworths. With rollout scheduled for the coming months, we are well positioned to capture sales growth through the winter trading period and continue building distribution and brand penetration across FY26.”
The Oat Milk Goodness PrOATein range in Coffee, Choc, Matcha & Strawberry, Banana & Peanut Butter, and Salted Caramel will be rolling out across Woolworths stores from May, for RRP $4.50 in a 350ml carton.
