Arnott’s Shapes is embracing the balance of flavour and feel-good for snacking options, with the launch of Shapes Light & Crispy, in four flavour-packed options.
According to new research commissioned by Arnott’s Shapes, 46 per cent of Australians like balancing healthy choices with treats – and Shapes Light & Crispy has been created for exactly that.
Shapes Light & Crispy have less than 120 calories per serve, and a 3.5 Health Star Rating across the range, as well as 50 per cent less saturated fat and 25 per cent less sodium than Arnott’s Shapes Originals.
Launching in flavours Sour Cream & Chives, Balsamic Vinegar & Sea Salt, Honey Soy Chicken and Cheddar Cheese, the range is oven baked to deliver a light and airy crunch with every bite.
Arnott’s Shapes global marketing lead, Liz Whitbread, said the company knows Aussies are looking for snack options that taste great and feel good.
“Shapes Light & Crispy truly delivers, without compromising on the flavour and crunch that we’re loved for,” said Whitbread.
“It’s an exciting evolution for the Shapes brand, and a delicious new way to enjoy Shapes, while still delivering that iconic Flavour You Can See on a lighter & crispier oven baked cracker.”
Shapes Light & Crispy are now available nationwide at Coles, Woolworths and independent retailers, for RRP $4.00.
