Australian long-life milk manufacturer, Noumi, has launched two new products under its Australia's Own brand – Australia's Own Kids No Sugar Added Chocolate Milk and Australia's Own High Protein Chocolate Milk.
Every year, Australians spend $23.3 million on lunchbox dairy milk, with chocolate milk making up 70 per cent of Australia's lunchbox milks category, and valued at $16 million across grocery retail.
Aiming to address an untapped segment in the kids milk category, the Noumi launch is tackling health and nutrition innovation.
Australia's Own brand manager, Van Le, said as retailers increasingly base ranging decisions on Health Star Ratings and better-for-you credentials, it's a good opportunity for the brand to bring to market the products that meet the needs of consumers.
“Parents want lunchbox options that strike the balance between healthy and enjoyable. These products give families everyday choices they can feel good about – great taste, strong nutrition credentials, and no unnecessary additives,” said Le.
“Both Australia's Own Kids No Sugar Added Chocolate Milk and Australia's Own High Protein Chocolate Milk have received a 5 Health Star Rating, have no artificial colours, flavours or preservatives, and offer an ideal carb-to-protein ratio for post-sport recovery, filling the gap for nutritionally focussed kids milk products.”
Australia's Own Kids No Sugar Added Chocolate Milk and Australia's Own High Protein Chocolate Milk have also achieved canteen compliance which opens further opportunities for school distribution.
Australia's Own Kids No Sugar Added Chocolate Milk and Australia's Own High Protein Chocolate Milk are available at Woolworths stores nationally, for RRP $6.20 in a six-pack, and $5.00 in a three-pack respectively.
