Packaging

Johnnie Walker Blue Label will feature a limited edition design created in collaboration with fashion designer Rahul Mishra for the Indian festive season. The bottle and pack draw on Mishra’s signature style, inspired by native flora and fauna.

As part of its new spring in-store promotion, Nutella has unveiled limited-edition labels, with print work executed by Abaris Printing and MCC Labels.

The Margaret River Wine Association (MRWA) has introduced a Lightweight Glass Packaging Charter, the first regionally focused initiative of its kind in Australia to reduce the carbon footprint of wine production by lowering bottle weights.

Tea brand Tetley has released a limited-edition 'pink' pack of its Tea Cup 100s as part of the Uncomfortable Cup campaign, created with Breast Cancer Network Australia (BCNA). For every pack sold, Tetley will donate 5 cents to BCNA.

Brown Brothers has launched a limited-edition Prosecco in a 750ml aluminium bottle – the first of its kind in Australia – in a move that combines sustainability, convenience and shelf appeal.

Coca-Cola and Disney have collaborated to launch a limited-edition Star Wars-themed packaging range in Australia, featuring 21 unique Coca-Cola cans and bottles.

Perfection Fresh, one of Australia’s most established fresh produce brands, has undergone a significant brand refresh – executed by Boxer & Co – to unify its fragmented portfolio.

Melbourne-based Studio Guild has developed a new packaging identity for Lard Ass Butter, aimed at clearly communicating the brand’s flavoured butter range and standing out in the dairy aisle.

Melbourne-based water solutions brand, Rippl is making waves with a disruptive model that merges premium hydration, brand personalisation and sustainable packaging – enabled by digital direct-to-can printing technology from Onpack.

Soltera Rum has introduced new packaging across its entire range, with a focus on tactile textures, local narratives and functionality.

Never Never has updated its core gin range with new 700ml bottles and redesigned labels, retiring the 500ml format introduced when the brand launched in 2017. The change affects its Triple Juniper Gin, Oyster Shell Gin and Ginache varieties.

KM Packaging has introduced K-Peel 4G, a mono PET lidding film designed to seal at low temperatures and capable of sealing through contamination.

Steggles is launching limited-edition packaging for its Family Roast this July, with proceeds supporting children’s charities through its Charity Chook initiative. The campaign will run nationally from 1 July to 31 July at Woolworths, with 30 cents from each pack sold going to Ronald McDonald House Charities and other Australian children’s organisations.

Mondelēz International is rolling out new packaging for Cadbury Dairy Milk sharing bars in the UK and Ireland, made with 80 per cent certified recycled plastic.

East Coast Canning + Printing has expanded its packaging offer with BulletProof – a new line of digitally printed aluminium cans designed to withstand harsh supply chains while delivering premium brand aesthetics and improved sustainability.

Perfection Fresh has partnered with global packaging specialist Detpak to launch a new eye-catching strawberry punnet, which is said to combine standout shelf appeal with smart, functional design.