Brownes Dairy has launched a new product, designed to bridge the gap between protein supplements and whole-food nutrition. Füll+ is a milk-based meal engineered with 35 grams of protein, 18 essential vitamins and minerals, and over 5 grams of fibre.
As mainstream consumers continually reach for high-protein options as a critical tool for blood sugar management, weight regulation, and sustained energy, Brownes is stepping into the trending sector.
Brownes CEO, Natalie Sarich-Dayton, said the company was reclaiming the term ‘fast food’.
“For too long, fast food has been synonymous with nutritional compromise. Füll+ is the antithesis of that,” said Sarich-Dayton.
“It’s smart food for people who are ‘moving fast’ but refuse to sacrifice their health. We’re solving the relatably human problem of the skipped breakfast and the desk-bound lunch.
“Protein is the missing piece of the puzzle for those skipping meals. It acts as the primary building block for everything from immune function to muscle repair. Füll+ is the first liquid meal in Australia that actually delivers on the promise of convenience while providing genuine sustenance and staying power, not just a quick hit of protein,” she said.
Available in flavours Chocolate and Iced Coffee, Füll+ has landed on supermarket shelves, signaling shifting retail trends. Consumers are finding a wider range of chilled on-the-go functional offerings in stores, as the grocery sector competes with fast-food outlets.
“We identified a significant white space in the Australian retail landscape,” said Sarich-Dayton.
“It’s about meeting the demand for 'grab-and-go' options that don't compromise on nutritional density, effectively turning the dairy aisle into a healthy alternative to the fast-food strip.”
Füll+ is now available in Coles supermarkets nationwide, for RRP $5.95 in a 480ml bottle.
