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Lion has launched its first vodka-based RTDs under the Voodoo Ranger brand, with Hard Cola and Hard Lemonade now available at leading independent liquor retailers nationally. Read more
De Bortoli Wines has added a Pepper and Spice Shiraz to its flavour-led range, following the launch of its Buttery Chardonnay. The Rutherglen red is the second SKU in the winery’s strategy of using on-pack flavour descriptors to drive shelf confidence and support purchase decisions.
Cadbury Old Gold has launched a new edition of its dark chocolate block, inspired by the flavour of Diageo’s Bundaberg Rum. The collaboration was arranged by brand engagement agency, Asembl.
Melbourne-founded hydration brand LVL UP has launched its electrolyte sachet range nationally through Coles supermarkets and Chemist Warehouse, with its Watermelon flavour also stocked at 7-Eleven.
Arnott’s has launched Bizza Shapes, a new product combining its two top-selling Shapes flavours – Barbecue and Pizza – in a single cracker.
Cooee Native Superfoods brand, Cooee Cookies, has expanded its retail presence – launching in Drakes Supermarkets stores across South Australia.
Suntory Boss Coffee has launched its new Café range, a larger, resealable iced coffee designed for ‘sip and savour’ moments – available in Café Iced Long Black and Café Iced Double Espresso.
Bega Group owned iced coffee brand, Dare, has launched the latest limited-edition flavour in its concentrated ready-to-drink range – with the release of Dare Charged Hazel‑Nutty.
Woolworths is bringing more of the global flavours Australians love directly to the dinner table, by expanding its exclusive range of pantry staples.
Chobani Australia has launched a new authentically strained high protein Greek yoghurt range delivering 20 grams of natural protein per serve – Chobani 20G.
PepsiCo snack brand, Twisties, has returned to Australian shelves with a new limited-edition flavour – Twisties Tangy Pickle.
Premium canned soft drink brand, Fever-Tree, is bringing its citrus-fresh spin to a beloved drink, with the launch of Lemon, Lime & Bitters.
Family-owned Asian cooking brand, Mr Chen’s, has revamped its cooking sauce line-up, introducing three new varieties of BBQ sauce, and Easy Squeeze bottles across the range.
Tasmanian whisky company, Lark Distillery, has released a new luxury portfolio of four Single Malt expressions to its permanent lineup, with redesigned packaging for a bold visual identity.
Irish whiskey brand Two Stacks has launched a Double Irish Cream Liqueur in the Australian market, positioning it as a whiskey-forward alternative to mainstream Irish cream products.
Bega Group brand, Dairy Farmers, has released a reformulation of its Thick & Creamy yoghurt range, aiming to offer a richer, more indulgent texture and taste.
Independent beverage brand, Hard Fizz, is gearing up to launch its first new flavour in almost a year, as the company pivots towards vodka drinks. The new vodka lime and soda comes alongside rising demand for spirit-based RTDs.