Asahi Beverages soft-drink brand, Solo, has received a functional facelift, with the release of Solo Energy – a fresh spin on its iconic lemon flavour, now with guarana, caffeine and B-vitamins.
The $1.3 billion energy drinks category is not only the fastest-growing segment in grocery but also the largest in petrol & convenience, with 31 per cent of Australian households already purchasing energy drinks.
Solo Energy draws on decades of its Australian brand to make a splash in this highly competitive market, aiming to deliver a product that feels both familiar and new.
Asahi Beverages head of marketing non-alcoholic brands, Jarrod Dooley, said the company was thrilled to introduce Solo Energy to Australians, the drink that now energises those thirst worthy moments.
“People know and love that thirst-crushing, Solo lemon taste – it’s iconic and delicious. Solo Energy is an energy drink first, but it still carries hints of that unmistakable Solo flavour,” said Dooley.
“With Solo Energy, we’re carving out a new segment for one of Australia’s most iconic drinks – it’s not just our classic soft drink with an energy kick, Solo Energy is a fresh take, now with the added boost to help you Crush Whatever’s Next.”
Solo Energy is available in 250ml and 500ml cans, and in both full sugar (with 5 per cent crushed lemon) and zero sugar options. The 250ml can contains 75mg of caffeine, the equivalent of around a shot of caffeine in an espresso.
Solo Energy is now available across petrol and convenience stores, and will hit Coles, Woolworths, and independent retailers in late June.
