Breaking Boundries

Breaking Boundries

4th August 2016
Royal Randwick Racecourse, Sydney


1) Accelerate your innovation
2) Revolutionise your brand strategy
3) Change consumer buying behaviour
4) Get your business ready for new markets

Don’t miss out on the premier business event for Australia’s food and beverage production, packaging and branding business professional.

Breaking Boundaries explores the leading-edge business, manufacturing, branding and packaging strategies and solutions that are taking local brands, both big and small, to the next level and winning them shelf space and market share.

Hear from brands that have launched innovative solutions to accelerate change and growth; from companies that have built brand strategies to create lasting imprints in the minds of their consumers; from organisations that are profiting from re-shaping the way their customers buy and consume their products; and from brand owners that have successfully entered new markets.

Speakers include...

Daniel Flynn Jules-Lund-150-x-180px1 Will Edwards Luke Marget
Daniel Flynn Jules Lund
Will Edwards Luke Marget
Managing Director & Co-founder Founder and Director
Founder and Managing
MADE Beverage Group
Thankyou   Archie Rose Distilling Co  
Angeline Achariya

Tom Dusseldorp Victoria Tulloch Matthew Squadrito    
Angeline Achariya Tom Dusseldorp Victoria Tulloch Matthew Squadrito
General Manager, Food Innovation Centre General Manager – Marketing & Innovation, Freedom Foods Group Founder and Managing
Director, Kindred
Co-founder and Director
Squad Ink
 Mark Dingley 150 x 180px

 Nina Cleeve Edwards 150 x 180px

Dermott Dowling 150 x 180px


Mark Dingley Nina Cleeve-Edwards Dermott Dowling Andrew Dalziel
GM Operations, Matthews Australasia & Chairman, APPMA Manager – Oceania Innovation Acceleration Team, Nestlé Australia Director
Senior Industry and Solution Strategy Director, Infor
Angela Edwards

Craig Lambert Najib Lawand        
Angela Edwards Craig Lambert  Najib Lawand  
COO of Chewsr (Simplot Ignite), & Account Executive at Simplot Co-founder of Slingshot Accelerator, & head of Simplot Ignite  General Manager - Market Development
Food Innovation Australia


...plus more to be announced

Session details:

KEYNOTE: Citizen Marketing
The pressure to provide large volumes of branded content through social channels is taking its toll on Australian marketers. This doesn’t have to be the case as Jules Lund, founder and director of TRIBE, the new agency connecting brands with 'social influencers' valued at over $15 million, shows how any brand can unlock user-generated content at unprecedented scale and speed, and at a fraction of the cost of traditional marketing.

MADE to grow
Luke Marget, co-founder and director of home-grown functional beverage company MADE reveals the strategy behind the company's staggering growth – how it built a matrix of around 15,000 retailers, including Coles, Woolworths and 7-Eleven, and invested in its own manufacturing process. He will outline the next chapter for the company – a major push into global markets.

Freedom Foods bursts into China
Freedom Foods' general manager of marketing & innovation, Tom Dusseldorp, will explore the thinking behind the company's aggressive expansion into China over the past year and a half, as well as its fast-paced NPD strategy which saw it launch more than 20 new products last year alone. Freedom Foods is tackling this market differently to its competitors and Dusseldorp will explain why. He'll also share his plans to further unlock what he sees as "the largest food opportunity in the world".

How to de-risk and accelerate your innovations - a pathway for sustainable growth
How do you ensure your product innovations stick on shelf longer? With 1 out of 10 products making it through to market success, innovation that sticks and delights the consumer is the key to sustainable growth. In this session Angeline Achariya shares how the Food Innovation Centre (a timeshare innovation start-up now in its second phase) is helping businesses likes yours to de-risk and accelerate their innovations to market in Australia and Asia.

Technology to invade new territory
Technology is constantly evolving to help ambitious food and beverage companies invade new territory – geographically, through new sales channels, or by digging more deeply into their own data. UK software expert Andrew Dalziel will explore new technology developments that could offer an early mover advantage for fast growing Australian manufacturers.

KEYNOTE: Brands with the power to change buyer behaviour
Back by popular demand, Daniel Flynn will present Thankyou's story. Daniel will take you on a wild ride of epic highs, challenging lows, big dreams and crazy ideas as he shares Thankyou's most recent big bold move and explains how a powerful and innovative crowd funding campaign is taking this social enterprise startup brand into a new product category and across the Tasman to prove that Thankyou can work beyond Australian shores.

Growth strategies for ambitious independent brands
Victoria Tulloch, founder of marketing company Kindred that works with artisan and boutique brands, will outline steps and hacks to launching and growing ambitious independent brands that consider story, provenance and persona to embrace the needs and desires of a current global consumer.

Designing a brand from the ground up
In March 2015 and Archie Rose Distilling Co. opened its doors to become the first custom-designed, multi-spirit distillery and bar in Sydney in over 160 years. Late last year it launched the first Tailored Spirits range in the world on a groundbreaking digital platform.

Archie Rose founder Will Edwards and brand designer Matthew Squadrito will share how the multiple award-winning brand developed a suite of products, packaging and consumer experiences from the ground up, and created a new business model that reverses the traditional model of distilling behind doors.

PLUS DISTILLERY TOUR: Archie Rose Distilling Co distilling tour and tasting
We're offering delegates the opportunity for an immersive experience with Archie Rose at the company's distillery and bar in Rosebery, Sydney. Archie Rose hand-crafts Gin, Vodka and White Rye as well as aged Single Malt and Rye Whisky under cask. Transport will be provided to and from the event venue. Limited spaces available.


Tickets: $355 (incl GST) per ticket

OPTIONAL Archie Rose Distilling Co tour: $50 (incl GST) per ticket
Limited spaces available

Breaking Boundaries
4th August 2016
Royal Randwick Racecourse

Registration: 8am
Conference: 8.30am - 4.30pm
Networking drinks: 4.30pm
Event concludes: 5.30pm


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