Breaking Boundries

Breaking Boundries

4th August 2016
Royal Randwick Racecourse, Sydney


1) Accelerate your innovation
2) Revolutionise your brand strategy
3) Change consumer buying behaviour
4) Get your business ready for new markets


Don’t miss out on the premier business event for Australia’s food and beverage production, packaging and branding business professional.

Breaking Boundaries explores the leading-edge business, manufacturing, branding and packaging strategies and solutions that are taking local brands, both big and small, to the next level and winning them shelf space and market share.

Hear from brands that have launched innovative solutions to accelerate change and growth; from companies that have built brand strategies to create lasting imprints in the minds of their consumers; from organisations that are profiting from re-shaping the way their customers buy and consume their products; and from brand owners that have successfully entered new markets.

Speakers include...

Daniel Flynn Jules-Lund-150-x-180px1 Will Edwards Luke Marget
Daniel Flynn Jules Lund
Will Edwards Luke Marget
Managing Director & Co-founder Founder and Director
Founder and Managing
MADE Beverage Group
Thankyou   Archie Rose Distilling Co  
Angeline Achariya

Tom Dusseldorp Victoria Tulloch Matthew Squadrito    
Angeline Achariya Tom Dusseldorp Victoria Tulloch Matthew Squadrito
General Manager, Food Innovation Centre General Manager – Marketing & Innovation, Freedom Foods Group Founder and Managing
Director, Kindred
Co-founder and Director
Squad Ink
 Mark Dingley 150 x 180px

 Nina Cleeve Edwards 150 x 180px

Dermott Dowling 150 x 180px


Mark Dingley Nina Cleeve-Edwards Dermott Dowling Andrew Dalziel
GM Operations, Matthews Australasia & Chairman, APPMA Manager – Oceania Innovation Acceleration Team, Nestlé Australia Director
Senior Industry and Solution Strategy Director, Infor
Angela Edwards

Craig Lambert Najib Lawand Emma Welsh    
Angela Edwards Andrew Campbell Najib Lawand Emma Welsh

COO of Chewsr (Simplot Ignite), & Account
Executive at Simplot

Program Director
Slingshot/ Simplot

General Manager - Market Development
Food Innovation Australia
CEO, Emma & Tom's


...plus more to be announced


Session details:

KEYNOTE: Citizen Marketing
The pressure to provide large volumes of branded content through social channels is taking its toll on Australian marketers. This doesn’t have to be the case as Jules Lund, founder and director of TRIBE, the new agency connecting brands with 'social influencers' valued at over $15 million, shows how any brand can unlock user-generated content at unprecedented scale and speed, and at a fraction of the cost of traditional marketing.

Driving innovation through new channels and platforms
Nina Cleeve Edwards, Manager – Oceania Innovation Acceleration Team Nēstle Australia will share how a global food giant is looking beyond packaging and products to launch innovation through new channels and platforms.

How to de-risk and fast-track innovation – a pathway for sustainable growth
With 1 out of 10 new products making it through to market success, innovation that sticks and delights the consumer is the key to sustainable growth. In this session Angeline Achariya shares how the Food Innovation Centre (a timeshare innovation start-up now in its second phase) is helping businesses to de-risk and accelerate their innovations to market in Australia and Asia.

MADE to grow
Luke Marget, co-founder and director of home-grown functional beverage company MADE reveals the strategy behind the company's staggering growth – how it built a matrix of around 15,000 retailers, including Coles, Woolworths and 7-Eleven, and invested – very significantly – in its own manufacturing process. He will outline the next chapter for the company – a major push into global markets.

Q&A: Technology to invade new territory
Technology is constantly evolving to help ambitious food and beverage companies invade new territory – geographically, through new sales channels, or by digging more deeply into their own data. Editor Amanda Bryan will ask UK software expert Andrew Dalziel to explore new developments that could offer an early mover advantage for fast growing Australian manufacturers.

Freedom Foods bursts into China
Freedom Foods' GM marketing & innovation, Tom Dusseldorp, will explore the thinking behind the company's aggressive expansion into China over the past year and a half, as well as its fast-paced NPD strategy which saw it launch more than 20 new products last year alone. Freedom Foods is tackling this market differently to its competitors and Dusseldorp will explain why. He'll also share some of the company's key wins, losses and learnings, as well as its plans to further unlock what he describes as "the largest food opportunity in the world".

PANEL SESSION: Are you export ready? Moving from home-grown to global – pitfalls and pointers: Facilitator Dermott Dowling; Panel: Emma Welsh, CEO Emma & Toms; Mark Dingley, GM Matthews; Najib Lawand, GM – Market Development, FIAL; Tom Dusseldorp, GM Marketing & Innovation; Freedom Foods; Luke Marget, Co-founder & director MADE Group

KEYNOTE: Brands with the power to change buyer behaviour
Back by popular demand, Daniel Flynn will present Thankyou's next bold move and share how a powerful and innovative crowdfunding campaign is taking this social enterprise startup brand into a new product category and across the Tasman to start a second company.

Accelerating innovation and disruption – when big brands back start-ups
Multinational Simplot's Ignite accelerator program will see the company back eight new tech innovators disrupting the future of food. We hear from Angela Edwards about the growing pains of start-up Chewsr, and from Craig Lambert of Slingshot who heads Simplot Ignite, about how big brand owners can accelerate innovation and create new frontiers for their business.

Growth strategies for ambitious independent brands
Victoria Tulloch, founder of marketing company Kindred that works with artisan and boutique brands, will outline steps and hacks to launching and growing ambitious independent brands that consider story, provenance and persona to embrace the needs and desires of a current global consumer.

Designing a brand from the ground up
In March 2015 and Archie Rose Distilling Co. opened its doors to become the first custom-designed, multi-spirit distillery and bar in Sydney in over 160 years. Archie Rose hand-crafts Gin, Vodka and White Rye as well as aged Single Malt and Rye Whisky under cask. Late last year it launched the first Tailored Spirits range in the world on a groundbreaking digital platform.

In a Q&A session led by artisan brand marketing expert Victoria Tulloch, Archie Rose founder Will Edwards and brand designer Matthew Squadrito will share how the multiple award-winning brand developed a suite of products, packaging and consumer experiences from the ground up, and created a new business model that reverses the traditional model of distilling behind doors.

PLUS! DISTILLERY TOUR – Archie Rose Distilling Co distilling tour and tasting
We're offering delegates the opportunity for an immersive experience with Archie Rose at the company's distillery and bar in Rosebery, Sydney. Transport will be provided to and from the event venue. Limited spaces available.


Tickets: $355 (incl GST) per ticket

OPTIONAL Archie Rose Distilling Co tour: $50 (incl GST) per ticket
Limited spaces available

Breaking Boundaries
4th August 2016
Royal Randwick Racecourse

Registration: 8am
Conference: 8.30am - 4.30pm
Networking drinks: 4.30pm
Event concludes: 5.30pm


Headline Sponsor:


Supporting Sponsors:






Sota Packaging