With summer on the horizon and Australians gearing up for holiday roadtrips, Peters Ice Cream brand, Drumstick, is launching its new Road Trippers range, with two flavours inspired by iconic landmarks.

Following its surge in popularity in the US, football player Leo Messi’s hydration drink, Más+ by Messi, is coming to Australia – landing exclusively in 7-Eleven stores from 1 October.

Fourth Wave Wines has introduced a new range inspired by the sweet flavours of French desserts – Patisserie – featuring the flavours of Raspberry Eclair, Passionfruit Friand, Pineapple Madeline, Creme Brûlée, and Strawberry Macaron.

Raw C and Pistachio Papi have joined forces on a new limited-edition collaboration, with the launch of Raw C Pure Coconut Water infused with Natural Pistachio and White Chocolate.

Woolworths has partnered with global hydration brand, Waterdrop, becoming the first Australian grocery store to stock the booming functional beverage, across more than 900 of its stores.

Low-carb alcoholic beverage brand, Barry, is launching a brand new flavour, Cherry Vanilla Cola, and featuring two of its founders (and sports stars) in the TV advertisement that will run throughout the AFL finals season.

Campbells Wines of Rutherglen has released its limited-edition Hand Picked Shiraz 2024, a medium bodied wine with vibrant deep red and purple hues.

Suntory Global Spirits’ bourbon brand, Jim Beam, is bolstering its Australian portfolio with the release of three new products designed to tap into consumer demand for premium products and flavour innovation.

Ballarat distillery, Itinerant Spirits, is launching three signature flavoured spirits under its Vansetter Vodka brand, just in time for World Vodka Day on 4 October.

OzHarvest has launched a range of food and beverages tackling Australia’s food waste problem, with Oh! for OzHarvest transforming surplus produce into beverages, spreads, and sauces to save it from landfill.

Suntory Oceania is maintaining its streak of energy drink innovation, with the launch of V Energy’s Zero Sugar range.

SaweetWay is the first to market in Australia, with the launch of its innovative range of 100 per cent natural allulose sweeteners – the ‘next generation’ sweetener that has been officially approved for use in Australia.

Great Northern Ginger Beer cans are getting a makeover, the first since its launch in 2023. The company said dropping the size and alcohol content will help meet changing consumer preferences in the competitive ginger beer category.

Majans Infuzions Air Fries have landed in Ampol Foodary service stations across Australia, ready to make road trips a whole lot crunchier with a better-for-you alternative to potato chips.

Brown Family Wine Group brand, Brown Brothers has released its latest summery innovation – Prosecco Yuzu Lemon Spritz.

Four Pillars Gin has teamed up with New Zealand’s Island Gin to release two brand new collaboration bottles – Wild Isle Gin, and Orange and Mānuka Honey Island Gin.