BODIE’Z has nationally launched Fizzers, which the company is calling the “world’s-first functional sherbet range”.
More than another supplement, BODIE’Z aims to introduce an entirely new delivery format with Fizzers – combining fizzing sherbet with clinically recognised functional ingredients to create what company is calling ‘Joyful Wellness’.
Consumers simply tear open a sachet and enjoy the familiar fizz and burst of fruit flavour. Hidden inside are clinically recognised functional ingredients designed to support hydration, performance and mental focus.
Unlike traditional supplements, Fizzers require no pills, capsules, powders, mixing or even water – making wellness simpler, more enjoyable and easier to incorporate into everyday life.
The initial range includes:
- Electrolyte Fizz – formulated to support hydration and recovery.
- Creatine Fizz – delivering 3g of creatine monohydrate in a completely new format.
- Lock In Fizz – combining L-Tyrosine, Matcha and Vitamin B6 to support focus and mental performance.
For Bodie Lazar, founder of BODIE’Z, Fizzers is more than a product launch, it reflects a repeatable approach to innovation that has become the hallmark of the company.
“Creating one successful product can be good fortune. Creating entirely new categories comes from asking different questions,” he said.
“While others focus on improving what’s already there, we’re asking whether the category itself can be reinvented.”
Lazar believes the next generation of wellness brands won’t be defined by discovering another fashionable ingredient, but by making healthy habits easier to build, and far more enjoyable to maintain.
“Wellness shouldn’t feel like another task on your to-do list. It should be something people genuinely enjoy,” he added.
Available nationally from September, Fizzers marks the biggest evolution of the BODIE’Z brand to date, expanding the company beyond beverages into a broader portfolio of experience-led wellness innovations.
Additional Functional Sherbet products are already in development.
