Matso’s expands its award-winning RTD range with the launch of Rasp Pine Crush, a new nostalgic flavour that pairs perfectly with Pash Pine Crush, recently crowned Best New Product in the RTD category at the Australian Drinks Award.
Building on the success of its growing Crush range, Matso’s Rasp Pine Crush brings a bright, flavour-forward twist to the RTD fridge, combining the classic appeal of raspberry and pineapple in a refreshingly nostalgic, easy-drinking serve.
Crafted for consumers looking for flavour, refreshment and a sense of fun, Rasp Pine Crush is designed to sit alongside Pash Pine Crush as part of a complementary duo that celebrates tropical-inspired taste and Matso’s distinctive brand personality.
The launch follows strong momentum for Matso’s in the RTD category, with its Vodka Pash Pine Crush recently recognised for its standout flavour and innovation at the Australian Drinks Awards.
This month, it was also awarded Gold at the Perth Royal Food Awards – Distilled Spirits Competition, alongside the inaugural variant, Vodka Lemon Lime Crush, which also took home a Bronze.
Together, the three products strengthen Matso’s position in the fast-growing RTD segment, offering retailers an award-winning range with broad consumer appeal.
“Matso's has been a flavour innovator for close to three decades – the brand pioneered the alcoholic ginger beer category back in 1997, and this is that same instinct applied to RTDs,” said Aaron Wall, senior brand manager at Matso’s.
“Matso’s has always had a cult following, and now we’re bringing that love into RTDs with flavour-first innovation that’s made to stand out. With Pash Pine Crush crowned Australia’s best new RTD product, Rasp Pine Crush gives consumers another fun, nostalgic and seriously delicious reason to reach for Matso’s.
“For retailers, this is a great chance to tap into Matso’s trusted brand, award-winning flavours and strong marketing support to drive extra sales right through summer. Matso’s continues to bring a taste of the tropics to drinkers nationwide.”
Matso’s Vodka Rasp Pine Crush is proudly Australian made and owned, and available now in cans nationwide.
