A crispy new brand has been introduced into supermarket snack aisles, with the launch of El Rústico premium deli-style potato chips in flavours Original, Salt & Vinegar, and Chilli & Lime.

Oak has collaborated with Nestlé chocolate brand, Rolo, to create an indulgent new fudge and caramel flavoured milk.

Old Kempton Distillery, brand design agency, Denomination, and Chinese investment group, Jinding, have collaborated to create a luxury whisky inspired by the Tasmanian landscape – Cape Hauy.

Woolworths Bakery has dropped a twist on an Australian classic, limited-edition finger bun inspired Filled Buns with extra icing and flavour.

Better-for-you soft drink brand, bobby, has teamed up with founders of the Happy Hour podcast, Lucy Jackson and Nikki Westcott, to launch a limited-edition Strawberries & Cream flavour.

Australia’s oldest family-run distillery, St Agnes Distillery, is celebrating its 100th distilling season with the release of the St Agnes XO: Ultimate Collection, including the XXO 50 Year Old Exceptional Reserve, the oldest bottled spirit ever produced in Australia.

Dairy Farmers has hopped on the growing functional food bandwagon, with the release of its new range of Protein Smoothies + Prebiotics, packed with 30g of dairy protein and prebiotics for gut health.

JDE Peet’s-owned coffee brand, Moccona, is making a splash in the market, with the introduction of its new Liquid Espresso Coffee Sachets in Medium Roast, Dark Roast and Caramel.

Australian-owned bubble tea brand, bubbleme, has introduced a new frozen treat into the ice-cream aisle, with the release of its bite-sized sorbet spheres, bubbleme Sorbet Balls.

Sullivans Cove Distillery has released a landmark single cask whisky, combining the flavours of two different casks – 24 Year Old American Oak Apera Finish, Single Cask Nº HH0005.

Lindt & Sprüngli has launched its version of the viral Dubai chocolate trend into Lindt Chocolate stores across the country, for a limited-time only.

Australian spirits start-up A’Peel is using fruit waste peel, including banana and citrus, to create vodka and gin, and is relying on its packaging design to communicate the brand’s sustainability story and stand out in the market.

Coopers Brewery is rolling out its classic Dark Ale in a new canned format, supplied by Orora Group, in response to calls from beer lovers across the country.

Aldi enthusiasts are preparing for action as Aldi Australia drops over 250 new and returning limited time only items for the month of May. Starting from just 99c, the company says the products will add variety, flavour, and a little excitement to shoppers’ regular routine.

South Australian winery, Yalumba, has released the second round of its Museum Release collection, introduced last year as part of the company’s 175th anniversary celebration.

Brand engagement agency, Asembl, has continued to help companies shake up the flavoured milk category, with the recent coordination of a flavour collaboration between Unilever Australia’s Weis brand and flavoured milk, Breaka.