A crispy new brand has been introduced into supermarket snack aisles, with the launch of El Rústico premium deli-style potato chips in flavours Original, Salt & Vinegar, and Chilli & Lime.
Crafted in Spain and distributed by Australian family owned company, ByAsia Food, El Rústico Potato Chips are made with expertise to deliver the perfect crunch.
The company said the range offers a premium experience without the premium price tag, making them a standout choice for your next cheese platter, dinner party, or night in.
El Rústico marketing manager, Richard Fowell, said the brand offered a clear opportunity to bring something new and exciting to the Australian snack aisle.
“The inspiration behind our launch was simple: Australians love bold, authentic flavours and we wanted to deliver that in a premium format but at an everyday low price,” said Fowell.
“Our chips are crafted to reflect the heart of snacking. Satisfying crunch, real ingredients, and flavour combinations that stand out. We know Aussies are increasingly seeking out snack options that not only taste great but feel a little more elevated, and El Rustico delivers on that
promise without pretension.
“Each flavour is designed to punch above its weight in taste and quality. We’re excited to bring that experience to Australian consumers who appreciate great food and are always ready to try something new,” he said.
The El Rústico Potato Chip range is now available exclusively at Woolworths for RRP $3.80.
