Brand engagement agency, Asembl, has continued to help companies shake up the flavoured milk category, with the recent brokering of a flavour collaboration between Unilever Australia’s Weis brand and flavoured milk, Breaka.
Unilever Australia’s senior brand manager for the snacking & refreshment portfolios, Juliette Fleming, said the company was thrilled to see two iconic Aussie brands come together to offer Queenslanders a delicious category exclusive.
“The new Breaka Weis Mango & Cream flavoured milk is a refreshing tribute to our sunny state's vibrant flavours and our shared Queensland heritage,” said Fleming.
Inspired by the iconic Weis Mango & Ice cream bars, the Breaka Weis Mango & Cream flavoured milk aims to capture the true taste of the sunny state, delivering a great tasting, refreshing mango and cream flavour with no artificial colours or flavours.
Asembl managing director, Justin Watson, said: “A true flavour of Queensland fun the Breaka Weis Mango & Cream flavoured milk is a very exciting first flavour collaboration between Unilever Australia’s Weis brand and Breaka. The Breaka Weis Mango & Cream flavoured milk is a limited-edition low fat flavoured milk that tastes just like the sunny state of Queensland.”
Asembl also recently coordinated a deal for Australia’s oldest dairy co-operative, Norco, to release a new range of flavoured milks inspired by Minecraft.
Breaka Weis Mango & Cream flavoured milk 500ml is now available from grocery and convenience stores across Queensland for RRP $3.95.
