Nestlé has released its Christmas range for 2025, with returning favourites and brand new creations across its iconic KitKat and Allen’s brands, ready to help Australians break into the festive fun.

Unilever-owned functional hydration brand, Liquid I.V., has expanded its portfolio to meet consumer demands for better-for-you products – with the launch of its new Sugar-Free Hydration Multiplier.

The East London spirits brand, created by drinks maverick Gerry Calabrese, has launched in Australia, with Calabrese hosting events and briefings around the country on the label.

After the success of the Squealini Spritz in 2024, Squealing Pig is releasing two new flavours – Ripe Raspberry and Lush Lychee – for this summer.

Woolworths has developed another collaboration with American bakery chain, Cinnabon, following the success of its limited-edition Cinnabon Hot Cross Buns released for Easter – the Cinnabon Cake.

Chocolate atelier, Koko Black, has brought back its advent calendars for the 2025 festive season, launching this year with bold new packaging and a brand-new calendar.

Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free.

Bird in Hand’s whisky brand, The Bird, is spreading its wings with the launch of Bird Whisky – a new expression that’s lighter, brighter, and crafted for connection. The release is the first new product since the debut of The Bird.

Adelaide-based beverage maker Mischief Brew has teamed up with premium spice brand, Pep, to launch The Doc – a naturally brewed pepper soda that delivers bold flavour and a twist on a nostalgic classic.

Australia’s iconic chocolate biscuit is bringing a taste of summer indulgence with a new fruity flavour – Tim Tam Mangoes & Cream.

El Toro Tequila is shaking up holiday gifting with the launch of its limited-edition, single-serve cocktail kits, Pocket Cocktails.

Fresh off the back of a collaboration with Pistachio Papi, Australian coconut water brand, Raw C, has dipped a toe into the protein loading trend – launching Protein Water in Coconut Pineapple with fitness company, Muscle Nation.

Majans Infuzions Air Fries have expanded their footprint on Australian shelves, with the 90g Sharepacks landing in Coles supermarkets, and Aioli Multipacks launching in Woolworths.

With Queensland Rum Day rapidly approaching on 25 October, the state’s rum distilleries have banded together once again to create the limited-edition Rum Consortium 2025 Release.

A fresh new gin flavour has made its way to Australian shelves from the UK, just in time for summer – with the launch of Edinburgh Gin’s Strawberry & Pink Pepper Gin in Dan Murphy’s.

Tamborine Mountain distillery, Cauldron, is shaking up the summer cocktail scene with the launch of its new releases, including two Australian agave spirits and a limited edition coffee liqueur.