Red Bull has released a new, zero sugar version of its classic energy drink, rolling out to meet the ongoing market trend of better-for-you beverages. Red Bull Zero contains monk fruit extract, offering an alternative to the artificial sweeteners used in Red Bull Sugarfree.
The company stated Red Bull Zero’s 80mg of caffeine is handy for last-minute study sessions, the morning commute, a long day at work, an evening workout, or a late night with friends.
“The 250ml, matte light-blue cans crack open to reveal a pleasant sourness with notes of tutti frutti, combined with the taste of pineapple and vanilla, revealing a vibrant balance of sweet and tart,” it stated.
Red Bull Zero joins the Australian Red Bull Editions line, which also includes the Winter Edition Iced Vanilla Berry, the Sugarfree Berry Edition (Forest Fruits), the Sugarfree Coconut Edition, the Tropical Edition, the Red Edition (Watermelon) and the Blue Edition (Blueberry).
With a matte-light-blue take on the brand’s familiar rhombus design, Red Bull Zero is now available in 250ml cans at retailers including Coles, Woolworths, and 7-Eleven.
