Red Bull’s summer release is bringing back a highly requested flavour – the Summer Edition Blueberry is back on shelves on 1 September by popular demand, for the first time since 2013.
As Australia gears up for summer, Red Bull is bringing back the fruity blueberry flavour that was first released as a limited edition in 2013, quickly becoming one of the most popular editions ever.
Red Bull athletes for canoeing and cricket, Jessica Fox and Cameron Green, both shared their excitement for the returning flavour.
“When you play cricket, you’re always chasing the sun and summer. It’s our life and our summer competition schedule is intense,” said Green.
“This summer, I’m looking forward to hopefully playing and winning a lot of games for Australia, and when I’m not competing, I’ll be at the beach, enjoying the hot sun and hopefully sharing a Red Bull Summer Edition Blueberry with my family and my mates.”
On the heels of her outstanding performance in Paris, Fox is looking forward to making the most of her first summer as a 3 times gold medallist.
“I’ll be making the most of my time at home this summer, and balancing training with spending time with friends & doing things that fill my cup,” said Fox.
“It’s been such a huge couple of years building up to the games so I’m looking forward to enjoying this summer a bit more. The Red Bull Summer Edition Blueberry tastes so refreshingly fruity! I think it will be a big hit,” she said.
The Red Bull Summer Edition and the Red Bull Winter Edition are the seasonal additions to the Red Bull Editions line of Energy Drinks.
Red Bull Editions combine the Wings of Red Bull Energy Drink with different tastes, offering a refreshing option for every palate and occasion. In Australia, the Red Bull Editions line also includes the Tropical Edition, Red Edition and Sugarfree Apricot Edition.
The Red Bull Summer Edition Blueberry is available nationwide in 250 ml cans from 1 September.
