Red Bull is dressing pretty in pink ahead of Valentine’s Day, with the hotly anticipated launch of Red Bull Berry Edition Sugarfree. For the first time in Australia, the new Edition flavour will be released in a 473ml can size, alongside the classic 250ml.
The Berry Edition Sugarfree comes in a new pink can design, containing flavours of raspberry, forest fruits and herbal notes. It joins the current Australian Red Bull Editions lineup, which also features the Summer Blueberry, Tropical, Green, Red and Coconut Sugarfree Editions.
Red Bull stated the fun pink colour makes the Berry Edition perfect for a Galentine’s Day mocktail with the girls, adding a pop of colour to a party, or brightening up an afternoon pick-me-up at work.
The pink can will be available in 250ml when it lands in 7-Eleven in time for Valentine’s & Galentine’s Day from 5 February, ahead of its national rollout in March which will also include a new 473ml can for the first time in Australia.
7-Eleven Australia product owner – drinks, Michael Hovorka, said the company was excited to be the first Australian retailer to sell the new Red Bull Berry Edition Sugarfree.
“With energy drinks being our fastest-growing drink category, we can’t wait to offer this new product to our customers first,” said Hovorka.
The Red Bull Berry Edition Sugarfree 250ml cans are now available in 7-Eleven, and can be found nationwide in other retailers from 1 March, including in the 473ml cans.
