As the country begins to cool down, Red Bull is rugging up for the winter season, bringing its Winter Edition flavour to Australia early due to international popularity – Red Bull Winter Edition Iced Vanilla Berry.
The new Iced Vanilla Berry flavour quickly became Red Bull’s best-selling Winter Edition ever following its launch for the Northern Hemisphere season. Blending the taste of blueberry, creamy vanilla, and icy-fresh notes of Australia’s signature eucalyptus, the flavour was so popular in the United States that single cans are listed on eBay for over $30.
The limited-edition flavour is available in 250 ml cans now in 7-Eleven, ahead of its national rollout in retailers including Coles from April. Last year’s flavour, Red Bull Pear & Cinnamon, didn’t hit the market until June, showing the company’s attention to demand.
Coles senior category manager, Bobby Smart, said the company was thrilled to be introducing the Red Bull Winter Edition Iced Vanilla Berry to Coles this April.
“The flavour has been a hit overseas, and we are excited to bring it to our customers,” said Smart.
Red Bull Winter Edition Iced Vanilla Berry joins the Australian Red Bull Editions line, which also includes the Sugarfree Berry Edition (Forest Fruits), the Sugarfree Coconut Edition, the Tropical Edition, the Red Edition (Watermelon) and the Blue Edition (Blueberry).
