Red Bull has hit the ground running for 2026, with two new editions landing in Australia this month – the Lilac Edition (Grapefruit and Blossom) and the Winter Edition Exotic Passionfruit.
First poured at the Australian Open last month, Red Bull The Lilac Edition Sugarfree delivers a refreshing fusion of zesty grapefruit and delicate herbal notes, in a striking lilac can. The 250ml can will be available exclusively at Woolworths this month, and the 473ml can exclusively at Ampol, before nationwide rollout in March.
Joining Red Bull’s seasonal range, Red Bull The Winter Edition features a vibrant passionfruit flavour designed to brighten the cooler months, described as an exotic, tropical twist with crisp fruity and floral notes. It follows the popularity of last year's Iced Vanilla Berry seasonal drop.
Exotic Passionfruit will initially be available exclusively at 7-Eleven, in both 250ml and 473ml can sizes, until the nationwide rollout in March.
The new flavours join the Australian Red Bull range, which currently includes Red Bull, Sugarfree, Zero, the Tropical Edition, the Summer Edition White Peach, the Sugarfree Coconut Edition, the Sugarfree Berry Edition (Forest Fruits), the Red Edition (Watermelon) and the Blue Edition (Blueberry).
Red Bull The Lilac Edition SF and Red Bull The Winter Edition will roll out nationally across all major retailers from 1 March, for RRP $3.20 in the 250ml and $5.40 in the 473ml cans.
