• Red Bull White Peach Summer Edition. (Image: Supplied)
    Red Bull White Peach Summer Edition. (Image: Supplied)
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The Red Bull Summer Edition range is a seasonal addition to the brands regular portfolio and available for a limited time.
This year, Red Bull’s Summer Edition is White Peach, with a hint of citrus and floral notes.

The magenta 250ml slimline can is exclusively in 7-Eleven stores until its rollout to retailers nationally in October.

Red Bull Editions combine the “Wings” of Red Bull Energy Drink with different tastes, offering new flavour options for every palate and occasion. In Australia, the Red Bull Editions line also includes The Red Edition, The Tropical Edition, The Blue Edition, The Berry Edition, The Coconut Edition and The Winter Edition.

Packaging News

After almost 24 years as Australian Paper Recovery, APR Recycling has officially launched a new era with the opening of its Dandenong South facility and rebrand.

More than 700 Woolworths supermarkets across five states are now accepting soft plastics again, marking a major expansion of Australia’s growing soft plastics recovery network.

The 2026 Australasian Packaging Innovation & Design (PIDA) Awards finalists have been announced, with this year’s shortlist spotlighting the innovations, materials and talent shaping the future of packaging across Australia and New Zealand – and setting the stage for a competitive run into the global WorldStar awards.