• Red Bull White Peach Summer Edition. (Image: Supplied)
    Red Bull White Peach Summer Edition. (Image: Supplied)
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The Red Bull Summer Edition range is a seasonal addition to the brands regular portfolio and available for a limited time.
This year, Red Bull’s Summer Edition is White Peach, with a hint of citrus and floral notes.

The magenta 250ml slimline can is exclusively in 7-Eleven stores until its rollout to retailers nationally in October.

Red Bull Editions combine the “Wings” of Red Bull Energy Drink with different tastes, offering new flavour options for every palate and occasion. In Australia, the Red Bull Editions line also includes The Red Edition, The Tropical Edition, The Blue Edition, The Berry Edition, The Coconut Edition and The Winter Edition.

Packaging News

In an initiative led by Viva Energy in partnership with Nestlé, a limited run of KitKat chocolate bars wrapped in locally manufactured recycled PP is rolling out to stores nationwide, demonstrating the potential for locally collected soft plastics to be returned to food-grade packaging in Australia.

Three Gold awards and a Silver saw RePlay top the medal tally in this year's PIDA awards. But behind the accolades lies an equally important story: the practical challenges of making reusable packaging systems commercially viable.

Australia's peak paper industry association has rebranded as the APPIA, reflecting what it says is the growing importance of fibre-based packaging across Australia and New Zealand.