• Red Bull White Peach Summer Edition. (Image: Supplied)
    Red Bull White Peach Summer Edition. (Image: Supplied)
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The Red Bull Summer Edition range is a seasonal addition to the brands regular portfolio and available for a limited time.
This year, Red Bull’s Summer Edition is White Peach, with a hint of citrus and floral notes.

The magenta 250ml slimline can is exclusively in 7-Eleven stores until its rollout to retailers nationally in October.

Red Bull Editions combine the “Wings” of Red Bull Energy Drink with different tastes, offering new flavour options for every palate and occasion. In Australia, the Red Bull Editions line also includes The Red Edition, The Tropical Edition, The Blue Edition, The Berry Edition, The Coconut Edition and The Winter Edition.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.