Brand engagement agency, Asembl, has arranged a new collaboration between two Australian brands, Menz Violet Crumble and Raw C, to create a new limited edition flavour – Raw C Coconut Water Infused with Chocolate Honeycomb.
Asembl has delivered several collaborations for Menz over the past few years, working with Bulla, The Collagen Co., BSc, and Krüger Asia-Pacific to find new ways for Australians to enjoy a beloved flavour. Now, Violet Crumble is hitting the rapidly growing coconut water category.
Menz national marketing and licensing manager, Polly Love, said Violet Crumble has been delighting Australians since 1913, so finding new and unexpected ways for fans to enjoy its iconic honeycomb flavour is incredibly exciting for the team.
“This collaboration with Raw C takes everything people love about Violet Crumble and delivers it in a refreshing, summer-ready format that feels both nostalgic and new,” said Love.
Each 325ml can of Coconut Water Infused with Chocolate Honeycomb is gluten-free, dairy-free, and has no artificial colours or preservatives. It joins a range of Raw C flavours including pineapple, watermelon, sparkling lychee, sparkling ginger beer, and sparkling kola released in November 2024, chocolate released in April 2025, Pure Coconut Water infused with Natural Pistachio and White Chocolate from September 2025, and the brand-new Easter beverage – Gooey Caramel Filled Easter Egg Coconut Water.
Raw C founder, Scott Mendelsohn, said the company is always looking at new ways to bring creativity, innovation, and fun to the coconut water category.
“This collab with Violet Crumble does exactly that,” said Mendelsohn.
“The new flavour blends a better-for-you beverage with an iconic Australian classic to create something entirely new and extraordinary.”
Raw C Coconut Water Infused with Chocolate Honeycomb is available at selected Coles stores across Australia, for RRP $3.00.
