Brand engagement agency, Asembl, has delivered another partnership for Australians to enjoy iconic products in new formats, bringing together Menz and Krüger Asia-Pacific to launch Violet Crumble flavoured toppings.
Violet Crumble Choc Honeycomb Flavoured Hard Set Ice Cream Coating and Violet Crumble Choc Honeycomb Flavoured Topping have hit shelves across the country, inspired by the honeycomb flavour of the iconic Menz chocolate bar.
Menz national licensing and marketing manager, Polly Love said the company was thrilled to give Australians another way to enjoy the iconic flavour of Violet Crumble.
“Teaming up with Krüger Asia-Pacific and Asembl means our fans can now drizzle and pour their way through summer with that unmistakable choc honeycomb hit they love,” said Love
“We wanted to capture that unmistakable Violet Crumble joy and turn it into the ultimate summer treat and with this collab we’ve done just that!”
The Violet Crumble Choc Honeycomb Flavoured Hard Set Ice Cream Coating (RRP $6.50) and Violet Crumble Choc Honeycomb Flavoured Topping (RRP $5.50) are now available in Coles and IGA.
