Supplement brand BSc and brand engagement agency Asembl, have launched two Menz Violet Crumble flavoured soft protein bars into the wellness snacking market.
Available as 55g bars the BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb both feature BSc’s new candy-like soft protein bar technology.
The bars contain 16 grams of protein, less than 3g sugar and a 4.5 health-star rating.
The BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb bars feature little shattering pieces of honeycomb, with BSc’s candy-like soft protein bar format.
BSc founder Greg Young said, “Developing the new technology BSc Soft Protein Bar with Violet Crumble represents a a fusion of the iconic taste of Violet Crumble with little shattering pieces of honeycomb - and the innovative format of a candy-like protein bar currently not made in Australia. We worked with the latest European technology to bring this product to life.”
Menz Confectionery national marketing and licensing manager Polly Love said, “We don’t like to shy away from exploring new territories and we love that the team at BSc had the vision to bring the Violet Crumble inspired soft protein bars to life.”
Asembl MD Justin Watson said, “Both the BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb are an exciting opportunity for Violet Crumble to enter the wellness snacking market with BSc, one of Australia’s most recognised supplement brands.”
The BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb is available at Coles and Nutrition Warehouse.
