Plant-Based Summit 2023
The Australasian Plant-Based Association is pleased to sponsor and announce the Plant Based Summit 2023.
This year’s summit theme is growth, how do we get higher adoption of plant based food and beverage into everyday consumer purchase decisions.
The summit keynote speaker is Katrina McCarter, a consumer insights marketing expert, who will present on how to target growth for each generation and how to market to the lucrative ‘mums’ marketplace.
Two marketing themes will be tested and explored, the first is ‘Plant-based meat and 3 veg’ as a way to normalise positive conversations into the everyday consumer psyche, and the second is to redefine ‘flexitarian’, not as vegetarians occasionally eating meat, but as carnivores increasing their consumption of plant based meats. Both can lead to a broadening of acceptance and opens the pathway to a higher penetration of sales.
It’s time our industry pulled together to innovate, not just at product level but across food systems, commercial models and marketing to ensure we build a sustainable plant-based food and beverage industry.
