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The consumer movement to consider this year is food discovery, according to Innova Market Insights, which has named ‘The Adventurous Consumer’ as its top trend.

The plant-based market, food alternatives, sustainability, and snacking are also high on the annual Top 10 list from the market researcher, which analyses global developments in food and beverage launch activity to highlight those areas most likely to impact the food and beverage industry.

Scroll down for the full list and links to the market researcher's top ten trends:

1. Discovery: The Adventurous Consumer

2. The Plant Kingdom

3. Alternatives to All

4. Green Appeal

5. Snacking: The Definitive Occasion

6. Small Player Mindset

7. A Fresh Look at Fibre

8. I Feel Good

9. Eating for Me

10. Connected to the Plate

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