Close×

The plant-based market shows no signs of slowing down and companies are changing their portfolios to attract everyday consumers seeking more plant-based options, according to Innova Market Insights.

For the mainstream consumer, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, Innova says, rather than adopting an all-or-nothing way of eating.

“Brands are greening up their portfolio to attract a mainstream consumer,” Innova Market Insights’ director of innovation Lu Ann Williams says.

In one example, she says, Carrefour’s Le Palet Boeuf Et Vegetal has found a sweet spot between plant-based burgers and the meaty original by combining beef and vegetables for these types of consumers.

“Vegan is too small a word,” says Williams. “This plant kingdom trend is really important.”

Packaging News

Australian brand owner Natures Organics is launching Cove, a range of cleaning products that use reusable and refillable packaging. The range of is packaged in reusable aluminium bottles, replenished with recyclable pouches.

Opal, along with other large industrial users of gas, said it welcomed the government’s commitment to restore Australia’s domestic gas supply and market pricing to globally competitive conditions.

A survey of senior leaders in Sydney demonstrates strong support for the economic and health response to Covid-19 by NSW government, but flags concern about the broader impact of the pandemic.