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The plant-based market shows no signs of slowing down and companies are changing their portfolios to attract everyday consumers seeking more plant-based options, according to Innova Market Insights.

For the mainstream consumer, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, Innova says, rather than adopting an all-or-nothing way of eating.

“Brands are greening up their portfolio to attract a mainstream consumer,” Innova Market Insights’ director of innovation Lu Ann Williams says.

In one example, she says, Carrefour’s Le Palet Boeuf Et Vegetal has found a sweet spot between plant-based burgers and the meaty original by combining beef and vegetables for these types of consumers.

“Vegan is too small a word,” says Williams. “This plant kingdom trend is really important.”

Packaging News

In an Australian-first, Colgate-Palmolive has launched a kerbside recyclable tube for its Colgate Smile for Good toothpaste range, and is making its packaging technology available to all competitors.

Packaging giant Amcor has raised its full year profits outlook, as third quarter figures all trend upwards, and its free cashflow tops US$1bn.

At an event in Sydney this week, industry and academia involved in the smart sensing project for HDPE recycling shared progress and key findings of the NSW government backed initiative.