Close×

The plant-based market shows no signs of slowing down and companies are changing their portfolios to attract everyday consumers seeking more plant-based options, according to Innova Market Insights.

For the mainstream consumer, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, Innova says, rather than adopting an all-or-nothing way of eating.

“Brands are greening up their portfolio to attract a mainstream consumer,” Innova Market Insights’ director of innovation Lu Ann Williams says.

In one example, she says, Carrefour’s Le Palet Boeuf Et Vegetal has found a sweet spot between plant-based burgers and the meaty original by combining beef and vegetables for these types of consumers.

“Vegan is too small a word,” says Williams. “This plant kingdom trend is really important.”

Packaging News

In a world-first for Cadbury, brand owner Mondelēz International is sourcing recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor. The new packaging, with 30% recycled content, will be on shelf in Australia from September next year.

There is much on offer in the latest issue of PKN, with 84 action-packed pages covering the latest industry news, trends and developments, and every aspect of packaging that impacts the full value chain, from sustainability, to design, innovation and industry leadership.

Beverage packaging waste will soon be a prime building material, allowing Aussie builders to replace plywood, particle board, and plaster board with low carbon, sustainable construction boards.