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Innova Market Insights says that consumers are increasingly interested in the role that nutrition can play, not only in physical wellness, but in emotional and mental wellbeing too.

A feeling of satisfaction, happiness, joy, comfort, excitement, and mental clarity is considered important by consumers, with many agreeing that food and beverage can affect their mood, which is fueling feel-good and guilt-free claims on products.

According to the market researcher, one in four US, UK and Chinese consumers say that ‘relaxation’ is an important aspect when consuming food and drink.

Food and beverage launches tracked with a feel-good claim rose 36 per cent globally in 2017, according to the market researcher.

Examples given by Innova include Oreo Joy Fills, and egg white from The Happy Egg Co, and locally the smart drink Shine+ (pictured).

Packaging News

KHS Group has introduced a new technology that uses its Innopack Kisters tray packers to wrap cans of food and beverages in paper instead of film or cardboard.

Amcor is donating one million of its Ultra and Bop sterilisation pouches to hospitals in Bulgaria, Romania, and Ukraine through its Covid-19 Community Program.

Detpak Cartons took out three Gold awards at the Print Industry Creativity Awards, topping the state in the number of Golds achieved, and winning the most Golds by any single packaging or label printer.