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Innova Market Insights says that consumers are increasingly interested in the role that nutrition can play, not only in physical wellness, but in emotional and mental wellbeing too.

A feeling of satisfaction, happiness, joy, comfort, excitement, and mental clarity is considered important by consumers, with many agreeing that food and beverage can affect their mood, which is fueling feel-good and guilt-free claims on products.

According to the market researcher, one in four US, UK and Chinese consumers say that ‘relaxation’ is an important aspect when consuming food and drink.

Food and beverage launches tracked with a feel-good claim rose 36 per cent globally in 2017, according to the market researcher.

Examples given by Innova include Oreo Joy Fills, and egg white from The Happy Egg Co, and locally the smart drink Shine+ (pictured).

Packaging News

In a world-first for Cadbury, brand owner Mondelēz International is sourcing recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor. The new packaging, with 30% recycled content, will be on shelf in Australia from September next year.

There is much on offer in the latest issue of PKN, with 84 action-packed pages covering the latest industry news, trends and developments, and every aspect of packaging that impacts the full value chain, from sustainability, to design, innovation and industry leadership.

Beverage packaging waste will soon be a prime building material, allowing Aussie builders to replace plywood, particle board, and plaster board with low carbon, sustainable construction boards.