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Consumers will be moving out of their comfort zones to explore bolder flavours and multi-sensory food experiences in 2019, according to Innova Market Insights.

New product development efforts targeting heightened sensory delivery, often combined with an element of the unexpected, are on the rise.

According to Innova, growth in discovery claims such as ‘discover, explore, uncover, unveil and unravel’ rose 35 percent in 2017.

“Millennials are an important consumer group but ‘The Adventurous Consumer’ trend is larger and broader than just that,” Innova Market Insights’ director of innovation Lu Ann Williams says.

“Food is now entertainment, in and out of the home. Nowadays, you can experience eating like Marco Polo along the spice route in a London restaurant, try tasting menus or have anything you want to be delivered at home.”

Nestle’s new Kit Kat made with ruby cocoa beans (pictured) is a great example of this whole idea of discovery, Williams says.

“Everyone is going to try that at least once.”

Packaging News

KHS Group has introduced a new technology that uses its Innopack Kisters tray packers to wrap cans of food and beverages in paper instead of film or cardboard.

Amcor is donating one million of its Ultra and Bop sterilisation pouches to hospitals in Bulgaria, Romania, and Ukraine through its Covid-19 Community Program.

Detpak Cartons took out three Gold awards at the Print Industry Creativity Awards, topping the state in the number of Golds achieved, and winning the most Golds by any single packaging or label printer.