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Consumers will be moving out of their comfort zones to explore bolder flavours and multi-sensory food experiences in 2019, according to Innova Market Insights.

New product development efforts targeting heightened sensory delivery, often combined with an element of the unexpected, are on the rise.

According to Innova, growth in discovery claims such as ‘discover, explore, uncover, unveil and unravel’ rose 35 percent in 2017.

“Millennials are an important consumer group but ‘The Adventurous Consumer’ trend is larger and broader than just that,” Innova Market Insights’ director of innovation Lu Ann Williams says.

“Food is now entertainment, in and out of the home. Nowadays, you can experience eating like Marco Polo along the spice route in a London restaurant, try tasting menus or have anything you want to be delivered at home.”

Nestle’s new Kit Kat made with ruby cocoa beans (pictured) is a great example of this whole idea of discovery, Williams says.

“Everyone is going to try that at least once.”

Packaging News

In a world-first for Cadbury, brand owner Mondelēz International is sourcing recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor. The new packaging, with 30% recycled content, will be on shelf in Australia from September next year.

There is much on offer in the latest issue of PKN, with 84 action-packed pages covering the latest industry news, trends and developments, and every aspect of packaging that impacts the full value chain, from sustainability, to design, innovation and industry leadership.

Beverage packaging waste will soon be a prime building material, allowing Aussie builders to replace plywood, particle board, and plaster board with low carbon, sustainable construction boards.