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Snacking may be a large part of daily life already, but things are changing, according to Innova Market Insights, such as the way people think about snacking and what they consider to be a snack.

Snacking is no longer the optional extra, but the definitive occasion, Innova says, and is a central focus of innovation across all food and beverage categories.

Global food and beverage launches tracked with a snacking claim have a CAGR of 10 percent over the past five years.

63 per cent of millennials are replacing meals with snacks because they are busy, according to Innova Market Insights’ director of innovation Lu Ann Williams, 50 per cent of Gen X are cutting down on the sweet snack consumption, and 67 per cent of Boomers are making changes to their diet to become healthier.

Examples of the snackification of brands include Baby Bel with crackers, and Pringles snack packs, with healthy snacking options leading the charge.

“Snacking is continuing to evolve, but is becoming a definitive an occasion that crosses the entire supermarket,” Williams says.

The fastest growing snack categories are vegetable-based, followed by fruit-based, root-based and rice-based snacks.

Packaging News

In a world-first for Cadbury, brand owner Mondelēz International is sourcing recycled plastic from Taghleef Industries for flexible wrappers to be printed and converted by Amcor. The new packaging, with 30% recycled content, will be on shelf in Australia from September next year.

There is much on offer in the latest issue of PKN, with 84 action-packed pages covering the latest industry news, trends and developments, and every aspect of packaging that impacts the full value chain, from sustainability, to design, innovation and industry leadership.

Beverage packaging waste will soon be a prime building material, allowing Aussie builders to replace plywood, particle board, and plaster board with low carbon, sustainable construction boards.