Australian entrepreneur and race car driver, Aaron Zerefos, has acquired Sydney-based drinks distribution company, Fresco Beverages – aiming to expand the reach of his existing brand portfolio, which includes Add Water, Ozone, Little Fox Coffee Roasters, C Coconut Water, Fiji Water and Milk Lab.
Zerefos founded his distribution company, Aaron’s Organics, in 2017, providing ‘providing new age beverages and snacks’ to the Sydney area. Over the last few years it has expanded to service Byron Bay, as well as Los Angeles and New York in the US.
In 2021, he acquired beverage distribution business Drink Scene, with the goal of turning it into a one-stop shop for consumers looking for non-alcoholic and niche beverages in the better-for-you and wellness market segment.
“Aaron’s Organics has some exciting alternative milk products like Oatside and David’s Protein, while our Drink Scene brand includes products like Capi and Just Water, which people were talking about at the recent Expo West in California,” said Zerefos.
“Our other brands have grown in recognition throughout Australia and the US; C Coconut Water is liquid gold and is penetrating the Australian and US markets – we have 40ft containers on the water to New York as we speak.
“Add Water is a very good biodegradable product created in the beautiful Byron Bay hinterland, and our sales have already doubled. Meanwhile, I’ve now been selling Fiji Water for over 20 years and it continues to be one of our key performers in the drinks market,” he said.
With his latest acquisition of Fresco Beverages, he has also joined forces with software company Ordermentum, and states he will have a total customer base of around 50,000 in 2025.
“What we are creating here is something very special, something Australia has never seen before,” said Zerefos.
“It’s a great time to be expanding in the drink distribution space and the rest of 2025 is looking very exciting.”
