Aaron Zerefos Enterprises has acquired water brand Add Water, adding to a portfolio that also includes Fiji Water and C Coconut Water.
Zerefos says the addition will be available at all Harris Farm stores and would ‘work nicely’ with other product lines including Fiji Water, C Coconut Water, Milk Lab, Soy Boy and Capi.
“I’ve always been a fan of Add Water, it has a great vibe - it is local Australian and packed at the source with biodegradable packaging. We also have a bottling facility on the north coast of NSW and the spring water is delicious – with a high PH of 7 it ticks all the boxes,” said Zerefos.
Zerefos has recently been involved in numerous strategic acquisitions including buying various coconut water brands to support his own C Coconut Water product.
With the acquisition of Add Water and his other brands doing well, Zerefos is eyeing the next stage of his expansion.
““I have wrapped up five or so acquisitions in the last few years and will keep doing them if the numbers stack up, and I have had interest from private equity companies that are keen on what I’m doing at Drink Scene and Aaron’s Organics.
“An ASX stock listing for AZ Enterprises is very likely with the way our products are performing. We are pushing hard with some other brands including Bobby’s Drinks and Alive – they are going to blow up in the next 12 months, which is very exciting,” said Zerefos.
