<div class="story story_intro" id="03481d2b-259e-ee61-c0be-f173cb625155"><p class="para para_intro"><span class="char char_$ID/[No_character_style]">With YOLO (You Only Live Once) the current mantra of Gen Y, one company has responded with a breakfast and snack product called Yol’Oats.</span></p></div>

Sanitarium has entered the budding breakfast biscuit market with a product made with real Weet-Bix and wrapped in single serve packs.

Patties and Pizza Hut have taken a social media flirtation to the next level with the launch of the Four’N Twenty Stuffed Crust Pizza.

The Coles fresh produce section is home to a new kale and brussels sprouts hybrid called “Kalettes”.

Manufacturers are capitalising on a booming licensing industry by ensuring big names such as Frozen feature on more product.

Frosty Boy is stepping up its recent push into the beverage market with the launch of a new addition to The Art of Blend range.

Mondelez says its new Vegemite-flavoured Cadbury Dairy Milk block seeks to push the boundaries in a landscape of "ever-changing consumer tastes and increased choices on-shelf".

McCain Foods and Patties have launched snack-style variants of their pie and pizza products.

Coca-Cola Life has been launched with a doco-style TV commercial showing the new product getting its first public airing.

Coca-Cola South Pacific has announced the highly anticipated Coca-Cola Life will be hitting Australian shelves from early April.

At $650 it's not just the spirit in the bottle that will make your hair stand on end, but experts say the Ghosted Reserve is worth the experience and expense.

Bircher muesli and yoghurt maker Yummia has launched a new yoghurt range that includes fruit and vegetables in each tub.

The seventh iteration of the James Squire Hop Thief Varietal Series - Hop Thief 7 - has been launched by the Lion-owned brand.

Baiada Poultry is pioneering a new segment in the chilled pre-prepared meals category with its soon to be launched Just Eat It range.

Kraft is releasing eight new spreads, including crunchy hazelnut and natural peanut butter, in the biggest product innovation for the brand since it launched peanut butter.

Sydney craft brewer, The Australian Brewery, is heading into new territory with its new “Craft Partners” condiments range.