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Golden Gaytime and Krispy Kreme have teamed up to create a doughnut and ice cream inspired by each other.

The Krispy Kreme inspired Golden Gaytime ice cream includes an original-glazed inspired ice cream filling, coated in a doughnut flavoured crumb.

The Krispy Kreme Golden Gaytime Doughnut. With the official Golden Gaytime crumb, on a hand-dipped chocolate shell with a double-layered filling of Golden Gaytime toffee and Vanilla crème.

Streets brand manager Samantha Jarmul said, “We’re thrilled to partner with Krispy Kreme and 7-Eleven, to give our iconic Golden Gaytime an exciting new form. Aussies can find everything they love about the crumbly goodness of our Gaytimes in a delicious new way and truly enjoy the best of both worlds when it comes to snack-time.”

Krispy Kreme chief marketing officer Russell Schulman said, “We know our customers love a unique spin on our iconic Krispy Kreme doughnut, and this exciting collaboration is something Aussies have been ice-screaming for! Launching this limited edition Australian Golden Gaytime Ice-cream has been a match made in flavour-heaven!”

They are available exclusively at 7-Eleven stores across Australia for a limited time.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.