As supermarkets vastly increase shelf space for chilled convenience products and experiment with in store placement, savvy companies like Delicious Foods Australia are reaping the rewards.
Having tapped into two piping hot convenience trends with her chilled three-minute meals made from plant-based protein, Delicious Foods Australia founder Nicole Mahler is sharing her convenience journey at The Convenience Culture LIVE Breakfast Forum which is taking place at The Arts Centre in Melbourne on Friday next week.
Attendees will hear how Mahler swam in the Shark Tank, cracked the Health Star code, and survived some horror stories in her mission to make and market her vegan chilled meals.
Mahler will also share her insights on navigating the fast expanding supermarket chilled section with her Dahlicious range of meals, which are made from vegetables and lentils with traditional Indian spices, and her Veglicious range of traditional French farmhouse-inspired vegetable dishes.
“There is still some real confusion around where to place ‘specialist’ products on the shelf in the chilled convenience meal segment,” Mahler says.
“By that I mean products that are gluten free, vegan, or free of dairy. So you need to be aware of that if you are looking to enter this niche area – even though it is growing rapidly.”
Mahler will also discuss the power of packaging, and her journey to better connect with her target market of predominantly female, health conscious women between the ages of 25 and 54, as well as her vision to develop more products and expand into international markets.
At our LIVE event next week, we will explore how The Convenience Culture is influencing new product development and packaging choices made by food and beverage manufacturers. Other speakers include Laura Demasi, director of Social and Conumer Trends at Roy Morgan Research, Simone Cote, GM Marketing & Innovation at SPC, and Natalie Sarich-Dayton, marketing director at Brownes Dairy. Check out the full speaker line-up here.
The Food & Drink Business team and our sponsors Heat and Control, Flavourmakers, ADM, AUSPACK, Daylight and Ecolean look forward to welcoming you at our first-ever Melbourne LIVE event.
Book your tickets here>>