In the non-dairy milk category, Almond Breeze is a brand that has made bold moves to achieve phenomenal results. At Food & Drink Business + PKN LIVE breakfast forum on 11 October, we'll find out how.
Brands Behaving Bravely is the theme of this year's Food & Drink Business + PKN LIVE breakfast forum. Presenting on the day, Chris Gray, managing director of The Daylight Agency, will take a closer look at brave brands from a marketing point of view. He will reveal the key factors that make a brand brave in the eyes of consumers while shining a spotlight on specific brands that have done just this.
One such example he will talk about is Almond Breeze, a brand that has taken on the non-dairy milk category and achieved phenomenal results in terms of market share, sales and brand fandom by taking some brave decisions and making some bold moves.
Gray will also delve into the emerging opportunities that will allow brands to take a stand in their market by embracing new trends before others jump on the bandwagon. The presentation will be a celebration of how brands can sensibly step out of their comfort zone to champion their differences and positive values.
Delegates will also hear from Michael McNulty, country manager Australia/New Zealand for Blue Diamond Growers, owner of Almond Breeze, who will join the panel discussion on What does it mean to be a brave brand. Fellow panellists will include Teresa Cutter (The Healthy Chef), Cameron Prowse (Alternative Meat Co), Natalie Moubarak (+Hemp) and Nicole Ohm (Brownes Dairy).
The event, which includes a full sit-down breakfast, will take place at the Arts Centre, Melbourne CBD, from 7.30am - 11.00am on 11 October.
Early bird tickets are on sale here
Coverage of last year's event can be found here