Posca Hydrate, the original sports drink of the ancient world, has launched down under, reinvented by previous SAS Australia winner and media personality, Merrick Watts, to hydrate health-conscious consumers.

Auckland based bagel company, Abe’s Bagels, is launching a new product designed to appeal to consumers looking for a lighter bagel option across New Zealand and Australia.

Food products supplier, Obela, has launched its latest snack, Hi-Protein Hommus To Go, in flavours Classic and Jalapeno.

Streets Paddle Pop has unveiled its spookiest creation yet with the new Twister Monstaahh, a refreshing fruity snack designed to tingle tastebuds with its sour and sweet zing.

Aldi Australia has dropped a range of 40 limited edition products in time for summer, including brand new and returning seasonal items.

Simply Wholesome Pantry is launching 14 new products into Woolworths this November, expanding its product range to meet growing consumer demand for nutritious and convenient meal options.

Australian specialty poultry producer, Aurum Poultry Co., has teamed up with Melbourne's charcuterie artisans, City Larder, to introduce three gourmet Aurum Fine Food products to market.

Aldi has added two new limited-edition vegan flavours to its beloved Moser Roth chocolate range – Cookie Crunch and Caramel Sea Salt.

Beverage distributor, Swift + Moore, has added three rums from Cargo Cult to its distribution portfolio, bringing a taste of the South Pacific to Australian shelves.

Iced coffee brand, Dare, has launched two new brews with no added sugar for those on the go. No Sugar Added (NSA) Intense Espresso and Double Espresso Protein aim to give an extra kick for early morning wake ups.

Coles is helping to raise funds for Australian charity Hospitals United for Sick Kids, with the launch of new range, Mum’s Jam, in raspberry and strawberry flavours.

A new aquafaba brand, Aquafab, is marketing towards cocktail makers, with the launch of its vegan, egg white alternative for bartenders.

Beverage distributor, Swift + Moore, has added syrups and purées from France’s 1883 range to complement its existing range of premium beverages.

Beverage company, Diageo, has just launched Smirnoff Crush, its latest vodka based ready-to-drink (RTD) innovation. The drink comes in three flavours and a larger format 440ml can.

Ocean Spray is expanding its Pure juice range in Australia, with the launch of Pure Grapefruit, an unsweetened 100 per cent white grapefruit juice that adds a flavour and immunity boost to any beverage.

Premium vodka brand, Grey Goose, has launched its latest limited-edition innovation – Grey Goose Altius.