Ice tea startup Nexba has launched a range of sugar-free, Erythritol-sweetened drinks in 330 Woolworth’s Petrol stores.
The ZERO sugar Super Infusions range includes three flavours: Acai Berry, Pomegranate and Ginger.
Each drink contains 17.2 calories within a 500ml glass bottle.
Troy Douglas, co-founder and brand director at Nexba, said the launch responds to demand for healthy alternatives to sugary soft drinks.
“A mere 600ml bottle of sugar-sweetened drink contains up to 16 teaspoons of sugar,” he said.
“Our goal is to ensure Australians have 'better-for-you’ alternatives in all their favourite stores, so we can help curb harmful sugar consumption and take shelf space away from the multinational brands who profit from Australia’s sugar addiction.”
Erythritol is a natural sugar substitute that claims to taste like sugar without the high calorie count.
Each 500ml glass bottle has a recommended retail price of $4.50.
