Ice tea upstart start-up Nexba, has launched a new line of natural, sugar-free superfood-based ice tea beverages called Super Infusions.
According to its makers, the Super Infusion range, which is sweetened with stevia, took over 12 months of planning and research to develop.
The range, available in select 7-Eleven stores and all Chemist Warehouses, contains zero sugar and only 17.2 calories per 500ml.
It launches with three green tea, super-fruit/food infused flavours: Acai Berry, Pomegranate and Ginger.
Recent research from the Australian Beverages Council showed that ice tea and sugar-free beverages were two of the high-growth markets in Australia, according to Nexba.
The Super Infusions join Nexba’s existing range of low-calorie real ice teas and natural colas, which are available in flavours including Wild Watermelon, Life’s a Peach, Sparkling Cherry Lime and Brewnette nationwide.
The original range was launched in 2011 by Troy Douglas and Drew Bilbe, who shared a passion for health and real ingredients. Four years later they have major accounts nationally, and are recent winners of a Telstra Micro Business Award.
Bilbe said: “Our long-term commitment is to offer Australians better-for-you beverages that don’t sacrifice on taste. We’ve done really well with our low-calorie range of ice teas that provide customers with a wholesome alternative to soft drinks and fruit juices.”
The recommended retail price of Super Infusions is $4.50.
