Sydney-based cold-pressed juice brand Nectar Cold Pressed has introduced a new brand platform and packaging system in partnership with Sydney creative studio The Offices. The refresh covers packaging, visual identity, tone of voice, photography, content strategy and marketing collateral.
New elements include a brand mascot, the Eastern Honeyeater, and the mantra ‘Alive with Energy’. The visual identity retains the multicoloured flavour differentiation and droplet-shaped badge, while introducing a more energetic design intended to strengthen shelf presence and digital visibility.
Founded in 2014 by sisters Kymberlie Hall and Jacinta McCombe, Nectar Cold Pressed uses high-pressure processing (HPP) rather than conventional heat pasteurisation, which the company says protects enzymes, nutrients and flavour profiles.
The rebrand forms part of a strategy to scale into a $10 million business within the next decade, expand distribution into South Australia, Western Australia and the Northern Territory, and secure a presence in the premium fast casual dining sector. The refreshed identity is already live across point of sale, social channels and campaign content, with a new website expected in early 2026.
“We set out to position Nectar Cold Pressed as Australia’s natural energy alternative,” said Jeffrey Oley, creative director at The Offices. “Cold-pressed juice has always had substance, this rebrand gives it attitude. It builds emotional connection, enhances brand equity and sets the platform for national growth.”
Nectar Cold Pressed is based in Brookvale, Sydney, and is female-led and family-run. The Offices is a Sydney-based creative studio specialising in branding, packaging and content creation for the food and beverage sector.
