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Brand engagement agency, Asembl, has delivered another partnership for Australians to enjoy iconic products in new formats, bringing together Menz and Krüger Asia-Pacific to launch Violet Crumble flavoured toppings. Read more
Accolade Wine’s Banrock Station has launched Wise Wolf, featuring bottles made with 91 per cent recycled glass, inspired by the positive effects that wolves have had on eco-systems around the world.
A sweet partnership is hitting the shelves of 850 Woolworths stores, introducing Australia’s first edible and bakeable cookie dough created by Anna Polyviou and Charlie’s Fine Food Co.
Tasmanian vineyard Devil’s Corner has added two new wines to its Hazards Range: the Mt Baudin Chardonnay 2022 and the Mt Mayson Syrah 2022, bolstering the range to four.
Australian drinks brand Mother of Pearl has launched its grape-based Vodka of the Sea in a Frugal bottle made from 94 per cent recycled cardboard.
XXXX has expanded its Summer Bright Lager range with the launch of limited-edition flavour Raspberry Lemonade, after it was voted as the brew Queenslanders liked the most.
Pauls has launched its new Pauls Golden Gaytime Toffee Custard, adding to its range of custards inspired by nostalgic Australian treats, including Violet Crumble and Chupa Chups.
[yellow tail] is hopping into the RTD paddock, launching two flavours of ready-to-drink sparkling wine cocktails, featuring a resealable plastic bottle cap by Zork.
The Chilli Factory have released two new chilli oils; The Chilli Factory Red Belly Venom and The Chilli Factory Daintree Drizzle, available in hot and medium heat levels.
The Yarra Valley’s Oakridge Wines has launched Ovata, a non-vintage sparkling wine crafted by winemaker, Teresa Heuzenroeder using Chardonnay and Pinot Noir varietals.
Big M is treating Victoria with a trip to the milk-bar, launching its limited-edition Hokey Pokey, and returning an old favourite to shelves: the Big M Blue Heaven.
Blue Mountains-born, independent craft beer company Mountain Culture and American craft beer pioneers, Sierra Nevada Brewing Co have collaborated to launch Summer Pale Ale.
Vok Liquers has launched Cocktails By Vok, featuring three flavours that ‘embrace the kitsch’. Established in the 1950s, Vok now offers liqueurs suitable for bartenders or at-home creations.
Menz and Bulla have collaborated with brand extension agency Asembl to send Violet Crumble to the freezer aisle, with the first fully-branded Violet Crumble ice cream on a stick.
23rd Street Distillery has released a line-up of three new sparkling RTD flavours made from local ingredients, featuring vibrant local artworks on a slim can design.
Proximo Spirits has added Kraken Caribbean Punch to its premix range, made with Kraken’s Black Spiced Rum and Caribbean-inspired tropical mixers.
Patrón Tequila has launched Patrón El Cielo, a category first made in limited batches using Patrón’s Silver tequila with a fourth distillation in a small copper still.