• Nestlé’s KitKat brand has joined forces with Peters’ Drumstick to create its coolest chocolate block yet. The KitKat inspired by Drumstick is described by the company as an ode to summer memories.
Source: Nestlé
    Nestlé’s KitKat brand has joined forces with Peters’ Drumstick to create its coolest chocolate block yet. The KitKat inspired by Drumstick is described by the company as an ode to summer memories. Source: Nestlé
Close×

Nestlé’s KitKat brand has joined forces with Peters’ Drumstick to create its coolest chocolate block yet. The KitKat inspired by Drumstick is described by the company as an ode to summer memories.

The new chocolate block encapsulates the essence of a Drumstick Classic Vanilla, with a creamy vanilla and chocolate sauce double filling on top of KitKat’s oven-baked wafer, all coated in smooth milk chocolate.

Nestlé head of marketing Confectionery, Melanie Chen, said the company was excited to bring two icons of creamy and crunchy textures together for one of its coolest collaborations yet.

“As the coolest collab yet, KitKat inspired by Drumstick is sure to spark the age-old debate of the best temperature to enjoy chocolate, whether at room temperature from the pantry or chilled from the fridge,” said Chen.

“We are adding “crisp from the freezer” to this debate with this ice cream-inspired flavour as a new way for Aussies to treat themselves!”

The KitKat inspired by Drumstick chocolate block is available at Woolworths stores nationally, and coming to all other retailers at the end of July, for RRP $6.00.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.