Supplement brand BSc is expanding its range of Menz Violet Crumble products – with the launch of three protein powder flavours. Featuring Choc Honeycomb, Caramel Honeycomb, and Choc Mint, the range will be launched on 8 July.
BSc and Menz Violet Crumble’s unexpected partnership began in April, with the launch of two flavours of soft protein bars. Now they are branching out into protein powders, with new flavour, Choc Mint.
BSc founder, Greg Young, said that developing new products with Violet Crumble was fun for the company, allowing it to fuse an iconic taste with quality protein formats.
“This partnership is the first of its kind in Australia. Off the back of the success of our soft bar launch in collaboration with Menz Violet Crumble back in May, we couldn’t be more excited to bring this exciting new range of protein powders to the market,” he said.
Menz Violet Crumble launched its new Choc Mint flavour into its confectionery range recently, a popular addition which is now featured in BSc’s protein powder range.
Menz Confectionery national marketing and licensing manager, Polly Love, said that the company was thrilled to be collaborating with BSc in what some may consider an unlikely mash-up.
“We are always looking for new ways for Aussies to enjoy that iconic Violet Crumble flavour and we love to shatter expectations of what is possible,” said Love.
The range of BSc x Menz Violet Crumble Protein Powders are available online at bscsupplements.com, and will launch nationally in Woolworths from 8 July for RRP $40.00.
