Dutch multinational brewing company, Heineken, has launched one of its largest campaigns yet – investing $6.5 million in marketing for Heineken Silver, which it dubs “the smoothest beer in Australia”.

Arnott’s Biscuits brand Shapes is launching two new flavours in stores this week – Four‘N Twenty Meat Pie and Bueno Beef Taco biscuits.

Better-for-you soft drink company, Bobby, has added three new flavours to its range of 98 per cent sugar free drinks – Vanilla Cola, Doctor Bobby, and Lemon Lime.

Shell Coles Express and Reddy Express are bringing a new bakery products range to Victorian fuel and convenience stores, in collaboration with Morgan Hipworth.

California-based Skrewball Whiskey is bringing its peanut butter whiskey-flavoured liqueur to Australian and New Zealand shelves, in partnership with Pernod Ricard.

Maison Mumm is adding to its Mumm Terroirs collection with the release of its Central Otago Pinot Noir 2021, the first still fine wine of the range.

Tequila Don Julio is levelling up its luxury offerings in Australia, with the launch of Don Julio Rosado, a new rosé Reposado tequila, available for a limited time only from August.

Haigh’s Chocolates is launching its new gift range, featuring fan-favourites and some limited-edition varieties – combining pecan, dark blueberry, mango and fig with Haigh’s chocolate blend.

Johnnie Walker is launching its new Black Ruby pour to the Australian market with a splash. In collaboration with Newtown, Sydney, bar Pleasure Club, the brand is hosting a week-long artist residency with featured Black Ruby cocktails.

ALDI Australia is launching a range of new flavoured gins and gin liqueurs, as well as some returning favourites, for the latter half of the year.

Victorian distillery, Four Pillars, is bringing back its limited-edition Bloody Pinot Noir Gin for 2024, after last year's inaugural release sold out within a week.

South Australian brewery, Pirate Life, has released the latest beer in their Hero Hop series - the Belma IPA. The official launch coincided with International IPA Day, on 1 August.

The Sustainable Coffee Company (TSCC) is launching Coffee for a Cause – a new product which will support the food rescue organisation, OzHarvest, in feeding more people in need.

7 Chefs’ Grand Italian by Casa Della Pasta retail brand has expanded, with the launch of a new High Protein, Low Carb ravioli pasta range into Woolworths.

Archie Rose Distilling Co. is partnering with the Sydney Opera House to create two new Australian single malt whiskies – Contemporary and Classical – inspired by Opera House performances.

Great Northern Brewing Co has launched Long Run – a premium beer exclusively for the Queensland market and inspired by the state’s outback climate.