Peters Ice Cream is taking something familiar out of the tin and into the cone with the launch of its new Drumstick flavour, Anzac Biscuit.
The new flavour features a biscuit-flavoured centre packed with Anzac biscuit pieces, swirled with caramel syrup and topped with even more Anzac biscuit crumb, with butter, caramel and toffee flavours throughout.
“Drumstick has been part of Aussie summers for more than 60 years, so we love finding new ways to bring familiar favourites into the cone,” said Andrea Hamori, head of marketing at Peters Ice Cream.
“Drumstick Anzac Biscuit brings together two nostalgic Aussie favourites in a way that feels familiar, but completely new. It’s buttery, sweet, packed with biscuit pieces and, most importantly, it’s a treat you’d actually be happy to find dwaiting in Nan’s biscuit tin.”
Created with respect for the Anzac biscuit tradition, Peters secured the appropriate permit from the Department of Veterans’ Affairs to use the word ‘Anzac’ for the new flavour.
”Legacy Australia is very grateful to Peters Ice Cream for their generous donation in celebration of the launch of their ANZAC biscuit inspired Drumstick,” said Graham Boyd, CEO of Legacy Australia.
“Peters Ice Cream has been an iconic part of Australian family life, and we're proud to have their support.
“This kind of generosity makes a real difference to the work we do every day, helping Legacy strengthen the well-being and connectedness of veterans' families through enduring relationships.”
Drumstick Anzac Biscuit four-packs are available from this week at Coles, Woolworths and independent grocers, RRP $9.90, with individual Drumstick Anzac Biscuit cones available at convenience stores for RRP $5.
