Leading Moscato producer, Brown Brothers, has launched its latest limited-edition fruity flavour, Moscato Lush Lychee, following in the footsteps of its other dessert-inspired releases – including Strawberries & Cream and Mango Swirl.
Brown Brothers continues to lead the fruity wine category with a flavour strategy that resonates with modern consumers. According to Nielsen data, the global lychee market is projected to reach US$8.8 billion by 2028, expecting the flavour to be a key growth driver in beverages.
Lush Lychee represents a refreshing evolution, tapping into the growing demand for tropical fruit profiles. Inspired by ripe lychee and tropical spice, the Moscato is fresh and balanced, designed to have a young and vibrant flavour.
As RTDs surge and wine consumption declines, Brown Brothers is redefining fruity wine as a vibrant, modern choice for social occasions. With a portfolio spanning Moscato, Sparkling Moscato, and Cienna, the brand is reframing the perception of fruity wines, as a premium and fun option.
Brown Brothers Moscato Lush Lychee is now available online at brownfamilywines.com.au for RRP $20.00, and will hit shelves nationally from 1 September.
