Leading Moscato producer, Brown Brothers, has launched its latest limited-edition fruity flavour – introducing Moscato Mango Swirl. It will be released alongside flavour favourites Moscato Strawberries & Cream, and Cienna Salted Caramel.
The trio of wines aims to reinvigorate the category and recruit a younger generation into the world of wine, reinforcing Brown Brothers' reputation for pushing the boundaries of flavour innovation and taste in the wine industry.
Brown Brothers Moscato Mango Swirl is a result of consumer demand and key flavour trends. Through multiple consumer surveys Brown Brothers asked its audience what flavour they wanted to see next, resulting in a clear win for Mango.
Inspired by ripe juicy mango and subtle coconut cream, this limited-edition white wine is a fresh pour, perfect for the upcoming summer.
A top-selling new product in 2023, Moscato Strawberries & Cream took the moscato white category from double-digit decline, to double-digit growth – contributing over $4 million to the category, according to Aztec IRI. Cienna Salted Caramel, with its red and juicy profile infused with creamy caramel and a hint of salt, is back after it sold out due to high demand pre-Christmas.
Brown Brothers senior brand manager, Tarynn Barrie, said recognising that taste is the primary driver of the category, the brand listened directly to its audience to create flavours they will adore.
“These wines have been meticulously crafted to deliver an exceptional taste experience, and we can't wait to bring them to our customers and consumers,” said Barrie.
Brown Brothers limited-edition Moscato Mango Swirl is available at leading liquor retailers and online at brownbrothers.com.au, for RRP $18.00.
