Bega’s Simply Nuts has had a brand refresh following market research recommending the product should communicate that the range is healthy, natural and made with simple ingredients.
Its updated design highlights that the range is still made with 100 per cent Aussie peanuts, and just a pinch of sea salt. The label refresh welcomes the addition of the 5-star Health Star Rating, making it easier for consumers to identify nutritious food products. It also features a nod to Aussie peanut farmers who supply Simply Nuts, with its peanut farmer characters on pack.
The refresh follows the addition of Simply Nuts Shake ’N Squeeze, which was added to the range following consumer feedback.
Bega approached design agency Bulletproof to redesign the packaging for its Simply Nuts natural peanut butter.
Bulletproof creative director Matty Johnson said, “We were delighted to work with Bega to revitalise the Simply Nuts brand. It’s a dream brief when the truth of the product is so compelling; a natural peanut butter made with peanuts that are harvested right here in Australia. The new brand and packaging brings this truth to life in an honest, down to earth, simply nutty way.”
Coinciding with its refreshed label design, Simply Nuts is launching a new communications platform “Good Nutty” to highlight that Simply Nuts is committed to being good tasting, good for Australians and good for Australia.
Simply Nuts sources 100 per cent of its peanuts from the Bega Group subsidiary, Peanut Company of Australia Pty Ltd. This year marks 99 years of operation for the business, who have been supplying Australian grown peanuts from Kingaroy, Queensland and surrounds since 1924.
Simply Nuts latest packaging has departed Bega’s peanut butter factory in Port Melbourne, where it’s manufactured alongside Vegemite and is available in Coles, Woolworths and independent grocers.
